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One Stop Automotive Solutions

One Stop Automotive Solutions
Leadership: Key Executives

Tan Kian Heong
President
Strides Mobility

Tan Kian Heong
President, Strides Mobility
Tan Kian Heong is President of SMRT Road Holdings and Strides Mobility. With close to 10 years of experience in the transport industry, he is responsible for managing the company’s public bus business while driving Strides Mobility, the commercial business arm, to be the leading sustainable urban mobility solutions and service provider.
Kian Heong plays a crucial role in strengthening the commercial business locally and expanding the business internationally. He firmly believes and strongly advocates the value propositions of Strides Mobility to be (1) customer centric, (2) digitally connected, (3) green and sustainable and (4) inclusive. In this connection, he spearheads the implementation of the electrification strategy of Strides Mobility, forming strategic partnerships with leading industry players in the electrification ecosystem, to build end to end solutions and services. This will help fleet owners and corporate customers to accelerate their green mobility adoption.
In the area of inclusive transportation, Kian Heong noted the increasing need for non-emergency medical transportation and has started building capabilities to realize Strides Mobility’s ambition to be a significant player in this space.
Under Kian Heong’s leadership, the loss-making SMRT Buses turned profitable within 3 years and has consistently achieved industry-leading operational performance standards. He played a vital role in implementing the Singapore Government’s Bus Service Enhancement Programme (BSEP) and transitioning to the Bus Contracting Model. Kian Heong steered SMRT Buses to focus on providing high levels of operational reliability, safety and service excellence to commuters, which culminated in SMRT Buses winning the Best Service Partner award consecutively at the 3-yearly LTA Transport Excellence Awards in 2016 and 2019.
Kian Heong was appointed President of the International Bus Benchmarking Group (IBBG) from 2015 to 2016, contributing to the international bus industry.
Prior to his career at SMRT, Kian Heong held key appointments in the education sector and in the Singapore Armed Forces (SAF).
Kian Heong holds a Bachelor of Business Administration degree from the National University of Singapore.

Ang Wei Neng
President
Strides Mobility Services

Ang Wei Neng
President, Strides Mobility Services
Ang Wei Neng is the President of Strides Mobility Services. He assists President, Roads to deliver a world-class transport service and drive new growth for the Strides Mobility Services business operations.
Prior to joining Strides Mobility Services, Wei Neng held key leadership appointments in the local transport industry, and was most recently Chief Executive Officer of ComfortDelGro Taxi, where he provided executive leadership for the business.
With over 20 years of P&L experience in the commercial world, Wei Neng will steer Strides Mobility Services to achieve high operational performance standards, enhance the efficiency of roads services, drive innovative use of technology to enhance commuter engagement and improve service excellence.
Wei Neng holds a Master of Business Administration (Strategic Management) from Nanyang Technological University as well as a Bachelor of Social Sciences in Economics (honours) degree from the National University of Singapore.

Yeow How Pheng
Senior General Manager
Strides Mobility Services

Yeow How Pheng
Senior General Manager, Strides Mobility Services
Yeow How Pheng is the Senior General Manager of Strides Mobility Services. With close to 30 years of commercial experience, he leads the Sales, Marketing, Product, Service Delivery and Operations functions to drive business growth in mobility solutions and services. How Pheng manages multiple business lines across Taxi, Limousine, Bus Chartering, Commercial Leasing, Non-Emergency Medical Transport and other new services, leading the Strides Mobility Services team to leverage on innovative technology to deliver mobility solutions and services that are safe, reliable, inclusive and sustainable.
Before Strides Mobility, How Pheng held key appointment in the areas of Sales, Marketing, Product Development and Business Development for Consumer and Business markets across various industries such as Telecommunications and FMCG.
How Pheng is steadfast and bring a wealth of experience in product development, sales and marketing that drives growth in providing a completely customised deployment of mobility solution for clients.
How Pheng graduated with a Bachelor of Law from National University of Singapore.

Joseph Foo
General Manager
Strides Frontiers & Strides Automotive

Joseph Foo
General Manager, Strides Frontiers & Strides Automotive
Joseph Foo is the General Manager of Strides Frontiers. As a seasoned transport professional with over 25 years of experience, he drives growth and leads business development to deliver sustainable urban mobility solutions to clients and partners.
In his previous role as Director of Bus Plans & Development and General Manager of the Woodlands Zone under SMRT Buses, he was responsible for the strategic planning for the company and service delivery, operations and maintenance of Woodlands bus package. Under his tenure, he established a framework to organise and harness data for better governance, promoting innovation and growth for the company. He also clinched the Safe Bus Operator of the Year (Excellence) Award 2019, the top safety award amongst all public bus operators in Singapore.
In his current role, Joseph leads and develops growth strategies anchoring on his experience in strategic planning, capability development, as well as project and operations management that sets the bar to fulfil every client’s Mobility needs.
Joseph holds a Master of Business Administration and Bachelor of Engineering (Civil) from Nanyang Technological University, Singapore.

Stanley Wong
General Manager
Strides Care

Stanley Wong
General Manager, Strides Care
Stanley Wong is the General Manager of Strides Care. He is responsible for leading the growth and development of Strides Care, a new business line, to provide greater accessibility and inclusive travel for all.
In his previous role in SMRT Buses as Deputy General Manager for Woodlands Zone, he was instrumental in leading and preparing the Woodlands team for the transition into the Bus Contracting Model, introduced by the Land Transport Authority of Singapore in 2016. Under his leadership, his zone achieved and maintained high standards in operational performance and service excellence. This resulted in the increase in operated mileage and reliability of bus services.
He later rose to the position of Director of Operations Support and Resource Management and General Manager of the Gali Batu Zone. In these roles, he managed the assets under the company, as well as operations and service delivery of the Bukit Panjang Integrated Transport Hub and the Choa Chu Kang Interchange, leading the interchanges to win many awards.
With his expertise and experience in operations and administering high service standards, he is well equipped to lead the delivery of Strides Care’s best in class services, providing inclusive transport catering to different needs.
He holds a Bachelor of Civil Engineering from Nanyang Technological University.

Shaun Lee
General Manager
Strides Taxi & Operations

Stanley Wong
General Manager
Strides Care